Survey of Agency Leaders: Integrated Communication Will Remain the Most Important

SUMMARY

A recent survey of agency leaders reveals that integrated communication is expected to remain the key strategic priority. Respondents highlight the growing demand for campaigns and strategies that merge traditional PR, digital media, influencer marketing, and internal communication into cohesive, unified experiences.

Agency heads also note that organisations increasingly seek single-team solutions rather than separate silos for each channel. They point out that crisis communication skills, stakeholder alignment, and measurement capabilities are becoming even more essential as part of this integrated model.

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