Instagram Generation in Business and Politics: Why Communication Can’t Be More Important Than Action

SUMMARY

This article argues that in today’s business and political arenas, where the “Instagram generation” dominates, flashy communication often takes centre stage — but it should never outpace real, tangible actions. It highlights how leaders and organisations focusing too much on image, likes or follower counts risk losing credibility, especially when their promises lack substance.

The piece underscores the tension between visibility and accountability. While modern communication tools are powerful, they don’t replace actual performance, bold decision-making or consistent follow-through. In fact, when the opposite happens and appearance trumps substance, the backlash can be swift and reputational damage serious.

Ultimately, the article makes the case that effective communication must be grounded in authentic action — otherwise it becomes nothing more than a polished facade.

Read more here: Instagram Generation in Business and Politics: Why Communication Can’t Be More Important Than Action