Afraid of Publicity? Then Don’t Go to Court: Litigation Communication in Lithuanian Media

SUMMARY

This commentary argues that legal disputes in Lithuania rarely stay confined to the courtroom — they almost always spill into the public sphere. Artūras Jonkus notes that organisations often underestimate how much media coverage and public perception can shape outcomes, trust and long-term reputation.

He stresses that litigation requires not only strong legal arguments but also clear, consistent and well-planned communication. Poor public messaging, silence or defensive reactions can damage reputations more than the lawsuit itself.

The article highlights that in high-profile cases, transparency and strategic communication are essential — because once a dispute becomes public, communication becomes part of the battle.

Read more here: Afraid of Publicity? Then Don’t Go to Court: Litigation Communication in Lithuanian Media